Our Brand Story

A Collision of Classical and Modern Technology.

In London’s lively mix of heritage and invention, Charabanc Aroma began with a simple conviction: every home deserves a sanctuary.
Guided by the Japanese philosophy of Wabi-sabi, we celebrate the quiet beauty of honest materials and thoughtful imperfection.

We set out to create objects that do more than scent a room.
Each diffuser is handcrafted from European balsam wood and hand-blown glass, warmed by low-voltage Edison bulbs—timeless materials with a human touch.

Innovation matters when it serves calm.
Our waterless, non-ultrasonic diffusion keeps essential oils pure and mess-free, while wireless options, intuitive controls, and auto-pause make relaxation effortless and balanced throughout the day.

Charabanc Aroma is also a journey of discovery.
Through our Scent Discovery Subscription, you can explore exclusive, limited-edition fragrances—no commitments—finding the blends that feel like home.

We believe luxury lives in details: the grain of the wood, the glide of the dial, the first breath of a new scent.
Every design choice is an invitation to slow down, refocus, and make space for what matters.

This is our story: classical craftsmanship meeting modern technology, design meeting wellbeing.
So that every room—studio, office, or home—can become a soothing sanctuary, one quiet breath at a time.